'The Auction Room'
Buying at Auction Masterclass
Tips, Tools and Expert Advice from a panel of Auction Industry Experts
Welcome
Are you searching for the next opportunity to expand your portfolio at unbeatable value?
‘The Auction Room’, an all-day event in London overlooking St. Katharine’s Dock presented by The Essential Information Group, is your premier destination. We offer more than just an event; we provide a strategic edge in the competitive world of property auctions.
Why Attend ‘The Auction Room’ Event?
- Exclusive Market Insights: Tap into expert strategies and insider knowledge to uncover auction opportunities that others miss.
- Advanced Tools & Techniques: Learn to navigate auctions like a pro with state-of-the-art tools and methodologies, ensuring you're always one step ahead.
- Risk Mitigation: Master the art of avoiding common pitfalls, saving you from costly mistakes and maximising your investment returns.
Dive into a day of transformative learning, networking with top-tier investors, and direct access to auctioneers and industry leaders throughout the UK. This is your chance to elevate your investment strategy and connect with like-minded professionals.
Hosts

David Sandeman (Host), Managing Director
Essential Information Group
David Sandeman, entrepreneur and founder of the Essential Information Group. After qualifying as a barrister in 1982, David spent the rest of the 80’s in the London property market, building and modernising flats and houses. Many of the properties were acquired at auction and this gave David valuable experience in the field of property investment and development.
In 1990 he saw a need for a comprehensive reporting service for the UK property auction industry and set up ‘EIG’. The ethos of the company was simple: to provide users with comprehensive, accurate and independent information and reporting on the UK property auction Industry, so that they could make the correct decisions.
EIG is today the acknowledged expert tool for navigating the auction sector.
David Leary (Host), Director
Essential Information Group
Since joining The Essential Information Group in 1996, David Leary has been instrumental in transforming the UK's property auction landscape through the introduction of pioneering technology. His work bridges technology and operations, enhancing services for auction houses across the UK and Europe.
As a member of the NAVA Propertymark advisory panel, he actively shapes industry standards. David’s contributions have not only advanced the sector but also set new benchmarks for innovation and efficiency.

Speakers

Piotr Rusinek
Hammered Auctions
With 10 years of experience as an established auction property trader and auctions expert. He co-authored the book Before the Hammer Falls. In addition to managing an auction portfolio, Piotr runs the Auction Buyers Club with Jay Howard.
Scott Hendry
Together Finance
Over the past 20 years Scott has brought on and developed relationships with some of the UK's largest auction houses and worked with property investors up and down the country.


Ali Chouhdry
Ronald Fletcher Baker LLP
Ali is a Partner based at Ronald Fletcher Baker LLP’s Baker Street office. Ali is an experienced and versatile solicitor specialising in both commercial and residential property transactions and takes a particular interest in auction sales and purchases.
Jessica Macaulay
Property Developer / Investor
Jessica is a full time property investor and developer based on the South Coast of the UK. She specialises in complex property projects and multi-unit deals in both the residential and commercial markets.


Jay Howard
Hammered Auctions
Jay has more than 18 years of experience of sales and purchases. Co-author of the #1 bestseller Before the Hammer Falls. As a former manager of Auction House London his deep sector expertise is regularly consulted within the auction industry.
Ranjan Bhattacharya
Property Entrepreneur, Succeed In Property
Ranjan is a successful real-estate entrepreneur, property mentor, author, property youtuber and TV personality. Ranjan has been investing in and developing residential and commercial property for 30 years.


Saif Derzi
Property Trader / Investor
Saif is the director and founder of SDGB properties. He has been investing and trading in property since 2015 after becoming an accidental landlord, he now truly believes that property is the best asset class.
Helen Chorley
Property Sisters, Co-founder
Former Investment Banker, Property, Real Estate & Angel Investor with projects, diversified across various sectors of the property market, with GDVs ranging from £800,000 to £16 million.

Agenda
Time | Details | |
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09:00 | Doors Open | |
Drinks and pastries |
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09:45 | Welcome to The Auction Room | |
David Leary to introduce the day, explain the format, and what to expect. |
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10:00 | Who is EIG | |
David Sandeman will give a whistlestop tour of the history of property auctions, and how EIG has become such a vital resource for both auctioneers and investors. You will be shown the tools available to ensure you find the right investment at auction. |
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10:30 | Our Sponsors | |
Together Finance is one the of the UK’s leading providers for specialist auction finance, as well as a host of other lending services. Scott Hendry has over 20 years’ experience in the sector, and he joins us to explain what you need to do to ensure you are ready to bid and have funds secured ready for completion. |
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11:00 | Teas and Coffees | |
11:15 | Mastering Property Auction Success: Expert Insights for Seamless Buying and Selling | |
Buying and selling property can be confusing, stressful and challenging for even the most seasoned investor, but there are ways to streamline the process. Our panel of experts will talk through the fundamentals of buying at auction to ensure you avoid any pitfalls, including carrying out your due diligence, gaining legal advice, and ensuring your funding is in place. |
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12:15 | Unlocking Commercial Potential: Exploring Opportunities Beyond Residential Properties | |
While residential properties often take centre stage in the auction market, the commercial sector holds a wealth of promising opportunities. In this session, Ranjan Bhattacharya partners with David Sandeman to explore the diverse range of options available, including rental, conversion, and development projects. Together, they highlight the compelling reasons why property investors should carefully consider these avenues for potential growth and success. |
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13:00 | Buffet Lunch | |
14:15 | Behind the Rostrum: A Behind-the-Scenes Look at Livestream & Online Auctions | |
Do you know how a livestream or online auction really work? This session David Sandeman will take you on an exclusive guided tour behind the scenes of an auction, showing you exactly what the auctioneer sees, and how you can utilise this information when you next place a bid. |
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15:15 | Teas and Coffees | |
15:30 | Navigating the Auction Path: Learning from Mistakes, Surprises, and Successes | |
Everybody makes mistakes, but can you avoid them? Our panel will discuss their biggest mistakes, property deals they have learnt from, deals gone better than expected, and also what are their top tips and advice to those starting on the path into auctions. |
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16:30 | Q&A | |
This is your opportunity to ask any questions to any of our hosts and speakers, gain their guidance and advice to help propel your investments and deliver greater opportunities into the future. |
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17:00 | Networking | |
Enjoy drinks and canapés with our invited guests which include auctioneers, property professionals and investors. |