Hooks
It is often the case that auction houses put the lots which they believe will be the most popular towards the front of the catalogue. Typically, lot 1 will be a ‘hook’ to ensure plenty of people get excited by the catalogue and also attend the auction early hoping to pick up a bargain. Some auction house may also use ‘reverse hooks’, in which they hold back some of the most popular properties until the very end to ensure bidders attend auctions towards the end of the day when the room may have quietened down.