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EIG Announces the Launch of ‘Before the Hammer Falls, Edition 2.0

Publish Date: 28 November 2024

By Jade Shrubsole

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EIG Announces the Launch of ‘Before the Hammer Falls, Edition 2.0—The Definitive Guide to Success at UK Property Auctions’

Essential Information Group (EIG) is thrilled to announce the release of ‘Before the Hammer Falls, Edition 2.0’ —the latest and most comprehensive guide to property auctions in the UK. EIG Founder David Sandeman, who has long supported this essential work, described it simply as “the best” book on property auctions. Every new EIG subscriber will receive a copy of the new edition as part of their welcome package, reinforcing EIG’s commitment to helping auction buyers succeed from their very first bid.

Launch Video

Written by property traders Jay Howard and Piotr Rusinek, co-founders of Hammered, ‘Before the Hammer Falls’ has been widely recognized as the industry’s go-to manual, packed with critical strategies, market insights, and first-hand advice on everything from preparing for auction day to navigating post-purchase processes. David Sandeman, who also wrote the foreword to both editions, underscored its value at the recent book launch, stating, “I’ve read every book that’s been written about buying at auctions, and this is by far and away the best.”

Why a New Edition?

Since the original publication, property auctions have undergone a major transformation. As the auction market has grown significantly, driven by the push toward online transactions during and after the Covid-19 pandemic, auctions now represent a larger share of property transactions than ever before. The new edition reflects these shifts, offering readers updated insights tailored to a more digital, fast-paced environment and providing strategies for success in both live and online auction settings.

Launch Highlights

To celebrate the release of Edition 2.0, a launch party was held at Karma Sanctum Soho in London, gathering some of the industry’s most influential figures, including representatives from major auction houses, property traders, and the wider community of investors and service providers. Jay Howard and Piotr Rusinek spoke about the evolution of the auction market and the book’s expanded focus, while David Sandeman shared his praise for the authors and their enduring contribution to the auction space. 

Ready to elevate your auction game?

As property auctions continue to evolve, ‘Before the Hammer Falls’ stands as an invaluable resource for anyone entering the market. Sign up with EIG today to receive your copy, and let Jay and Piotr’s expertise guide you in navigating the fast-paced and lucrative world of property auctions.